Why seniors, and why now
This is a turning point. With tariffs and talk of Canada as the 51st state, we are rethinking who we rely on and who we stand with.
59%
59% of Canadians 65 and older, about 4.8 million people, are very or extremely concerned about climate change. That’s more than any other age group.
77.6%
Seniors vote. In the 2025 federal election, 77.6% of Canadians aged 65 to 74 voted, compared with 55.9% of those aged 18 to 24.
1 in 5
Almost one in five people in Canada is 65 or older: 8.1 million of us.
2×
Canada is warming about twice as fast as the world as a whole.
67%
In B.C.’s 2021 heat dome, 619 people died from the heat. Two-thirds of them were 70 or older, and more than half lived alone.
Nearly 3×
Insured losses from extreme weather and wildfires nearly tripled: $14 billion from 2006 to 2015, then $37 billion from 2016 to 2025. Every $1 spent preparing returns $13 to $15, yet the gap between what Canada needs and what it is doing keeps growing.
Standing on our own feet means building on our values: a clean economy that creates jobs here, new partnerships with countries that share our commitment to climate action, and a Canada that is a force for good in the world. Our generation has built big things before. Being part of the solution is who we are.